Our Vision, Purpose & Core Values

Our Vision

Beyond Great Insulation

At Fletcher Insulation we believe in a future where insulation is not just good, but exceptional. We are on a mission to redefine the industry by going ‘Beyond Great Insulation’. Our vision is to the lead the way in creating innovative, sustainable, high-performance solutions that elevate comfort and energy efficiency to unprecedented levels. With unwavering dedication and leading-edge technology, we aim to set a new standard, making every space we touch a testament to excellence in building solutions and environmental responsibility. Together, we’re shaping a world where insulation isn’t just a product, but a transformative force for a better, more sustainable tomorrow.

Two people looking at papers on work table

Our Purpose

Passionately creating a better world through insulation and innovation, simply delivered.

We’re all about making the world a better place. We do this by creating leading-edge insulation solutions and giving unwavering attention to innovation, delivered with a commitment to simplicity. Acknowledging the profound impact of our environment on all life forms, we are determined to push the boundaries of what is achievable. Our focus on simplicity ensures that our solutions are accessible and seamlessly integrated, contributing to spaces that nurture wellbeing, sustainability and ecological harmony.

With each undertaking, we strive to establish a lasting legacy of progress, comfort and environmental stewardship. We are motivated by a dedication to combat climate change, ensuring that spaces are poised for optimal performance in a world of evolving climates. Together, we work towards a future where communities thrive and our planet prospers.

Our Core Values

Protect | Be bold | Customer leading |Better together


This core value embodies a strong commitment to ensuring the safety and wellbeing of everyone in the workplace. It encompasses several key principles:

  • Belief in preventability: at its core, the Protect value is built on the belief that all injuries are preventable. This means adopting a proactive approach to safety, identifying potential hazards, and taking measures to mitigate risks before they can lead to accidents or harm.
  • Never walk past – speak up and take action: this principle emphasises the importance of being an active and responsible member of the team. If an employee observes an unsafe situation, they are encouraged to speak up and take immediate action. This could involve notifying a supervisor, correcting the hazard themselves if possible, or seeking help from appropriate channels.
  • Celebrate the good stuff: recognising and celebrating successes and achievements in safety is a crucial aspect of this value. This includes acknowledging individuals or teams who have taken significant steps to protect themselves and others. It creates a positive reinforcement loop, encouraging a culture of vigilance and safety awareness.
  • Care for each other: this value also involves a deep sense of care for one another. It means looking out for your colleagues’ wellbeing, not just in a professional capacity, but also as fellow human beings. This involves offering help or support when needed, treating others with respect at all times, checking in on others, and fostering a sense of community and mutual responsibility.

By incorporating these elements into our workplace culture, Fletcher Insulation is actively promoting a safe and caring environment. This not only reduces the likelihood of accidents and injuries but also fosters a sense of trust and camaraderie among employees. Ultimately, our Protect value contributes to a positive and thriving work environment where everyone feels valued and supported.

Be Bold

Embracing the ethos of ‘Be Bold’ in every endeavour, this value empowers employees to:

  • Be Curious: this is about diving deep, asking questions, challenging the norm. Curiosity fuels innovation, and we want to spark that flame.
  • Have a go: step into the unknown and seize opportunities. Break free from the comfort zone and watch yourself soar.
  • Strive for growth: set your sights high, reach for the stars. Every day is a chance to grow, to evolve, to become better than yesterday.
  • Find a better way: innovation is the heart of progress. Seek out new paths, challenge conventions, and let creativity reign.

Our Be Bold value means fostering a culture of courage, creativity, and innovation within the workplace. It empowers employees to not only think about, but also take action towards achieving remarkable results. By embodying this value, individuals contribute to an environment where fresh ideas flourish, challenges are met head-on, and growth is a constant pursuit.

Customer Leading

In our dedication to customer-centred excellence, we prioritise understanding our client’s needs, proactively finding solutions, and delivering service that goes beyond the industry norm.

  • Put yourself in their shoes: we take time to truly understand our customers’ perspectives, enabling us to provide solutions that address their unique challenges. By seeing through their eyes, we forge connections that go beyond transactions.
  • Anticipate and create solutions: we’re driven to sense needs, pre-empt hurdles, and craft solutions that make a difference. It’s not just about fixing: it’s about innovating.
  • Make it easy: we aim to simplify processes and eliminate unnecessary complexities, ensuring that interactions with us are straightforward and hassle-free.
  • Bring the wow: we strive to delight our customers by consistently providing a level of service that goes above and beyond what they anticipate.

With ‘Customer leading’ at the forefront, we’re redefining service excellence in the building industry. Every action, every decision, is infused with dedication to putting our customers first. It’s not just a value, it’s our promise, our legacy, and the cornerstone of our success. Together, we lead with the customer, always.

Better Together

At Fletcher Insulation we believe that greatness is achieved not by individual efforts, but through the collective strength of a unified team. Our core value of ‘Better Together’ encapsulates the essence of collaboration, integrity, and continuous growth.

  • Play fair: in our workplace, fairness is the cornerstone of every interaction. It means treating each other with respect, kindness, and equality, fostering an environment where everyone feels valued and heard. By playing fair, we ensure that every voice is given the weight it deserves, creating a level playing field for all.
  • Be honest and transparent: we believe that open communication builds and trust, and trust is the bedrock of a successful team. We encourage honesty in all endeavours, recognising that is it through transparent and respectful conversations that we learn, grow and forge stronger connections with one another.
  • Team up and achieve more: we know that the power of collaboration far surpasses individual brilliance. By pooling our talents, skills, and diverse perspectives, we amplify our impact and achieve greater heights together. It’s not just about what ‘I’ can accomplish, but what ‘we’ can achieve collectively.
  • Learn from each other: we believe that in a vibrant workplace, knowledge should not be confined, but seen as a shared asset. We embrace curiosity, and we’re committed to fostering an atmosphere of continuous growth. Be it through mentorship, structured training, or the simple act of learning from each other, we’re unwavering in our pursuit of expanding our horizons and capabilities.

Through Better Together, we’re not just creating a workplace culture, we’re nurturing a family where each member is valued, respected, and empowered to contribute their best. Together, we rise above challenges, celebrate successes, and forge a future that we can all be proud of.

Join us in embodying this value, and let’s continue to thrive, learn, and achieve greatness together!